Our Brands
At HanesBrands, we have a clear purpose: We are creating a more comfortable world for every body. And it starts with our iconic brands.
For more than 100 years, we’ve delivered outstanding apparel with unmatched value and style. Our brands set the standard for inclusion, serving millions of consumers around the globe of every background, race, nationality, religion, sexual orientation,
gender and body type.
And our brands lead the way in helping to ensure that our planet is more comfortable today and for future generations. Our environmental policies are helping to reduce emissions and waste. Our brands have worked around the world to comfort the needy
and to build our communities.
We’re proud of their role in creating a more comfortable world.
FEATURED BRANDS
Responsibly made. Undeniably soft.
A curated collection of premium apparel that both you and the planet can be proud of. Made from thoughtful craftsmanship and responsible manufacturing our clothing stands the test of time. Naturally stylish and incredibly soft, our clothing offers both quality and timeless design that outlives any trend.
The Better Alternative
Bras N Things supports women who want to express every version of themselves however they choose to do so. Our brand position – I Am Many Things – celebrates women who aren’t defined by a single label and embrace their complexity as they navigate the challenging, fun, exciting, quiet and joyful times of their life. Behind every successful woman is herself and the greatest asset any woman has is to recognize what makes her, her. We have partnered with Ovarian Cancer Australia (OCA), supporting their critical work in raising awareness through World Ovarian Cancer Day.
Bras N Things supports women who want to express every version of themselves however they choose to do so. Our brand position – I Am Many Things – celebrates women who aren’t defined by a single label and embrace their complexity as they navigate the challenging, fun, exciting, quiet and joyful times of their life. Behind every successful woman is herself and the greatest asset any woman has is to recognize what makes her, her. We have partnered with Ovarian Cancer Australia (OCA), supporting their critical work in raising awareness through World Ovarian Cancer Day.
Bonds has been an Aussie way of life for more than a century. The first thing you put on in the morning and the last thing you take off – from 8 seconds to 80 years old, Bonds is for everyone. Our mission runs deep, through an increasing range of recycled, organic and more sustainable fabrics in our products. We are working with key suppliers to reduce water & energy usage and carbon emissions, to pay fair wages for all our workers – and to make a difference in our communities through our partnerships with The Reach Foundation, Minus18, Ovarian Cancer Australia, Red Nose and Givit.
As a sports brand, Champion needs no introduction. But there’s more than you might think to staying at the top of this game.
As a sports brand, Champion needs no introduction. But there’s more than you might think to staying at the top of this game.
Everyone knows Hanes. When you make it into 9 out of 10 American households, it gives you a lot to be proud of — and thankful for.
And we are grateful to the world that has given us so much. It’s why we’ve been paying it forward for over a century. Promoting sustainable materials and social causes is no burden to us, or some flashy campaign — it’s who we are.
From our products, which have turned hundreds of millions of plastic bottles into groundbreaking new fabrics, to our work for the homeless which has seen millions of products distributed to our most vulnerable, we’re in this for the long haul.
Our intimates brands, including Bali, Maidenform and Playtex, cater to a diverse, vibrant, inspiring community of women. But they all share a common thread: the joy of feeling truly free.
In partnership with Free the Girls, we gather new and gently used bras to give victims of human trafficking a path to independence. To help them become entrepreneurs and experience a world they can create for themselves.
The world we all share is just as important to us. We’re using more and more eco fabrics, moving to recycled packaging and helping everyone save energy. Who knew that embracing a cold wash could leave you feeling so warm?
Our intimates brands, including Bali, Maidenform and Playtex, cater to a diverse, vibrant, inspiring community of women. But they all share a common thread: the joy of feeling truly free.
In partnership with Free the Girls, we gather new and gently used bras to give victims of human trafficking a path to independence. To help them become entrepreneurs and experience a world they can create for themselves.
The world we all share is just as important to us. We’re using more and more eco fabrics, moving to recycled packaging and helping everyone save energy. Who knew that embracing a cold wash could leave you feeling so warm?
For over 50 years, Sheridan has been loved as an icon of Australian style. Devoted to quality, craftsmanship, artistry and sustainability; every piece is expertly crafted to the highest quality standards. We are working to reduce our environmental impact in everything we do; from our raw material and manufacturing process choices to how we package our products. We are designing a better tomorrow. More immediately, we created the Sleep Safe initiative with our charity partner, aiming to provide a safe night’s sleep for vulnerable members of the community. We know that a safe place to rest can change so much, and it’s the least everyone deserves.
EXPLORE OUR BRANDS BY REGION
The Americas
When beautiful, sophisticated styling meets sumptuous comfort, you won't just look amazing in Bali underwear — you'll feel it too.
Visit Bali at:
balibras.com
A global powerhouse apparel brand, changing the game and breaking down barriers so everyone can play on a level field.
Visit Champion at:
Found in 9 out of 10 US homes, and 47 countries worldwide, this is essential apparel with quality in its soul and sustainability in its heart.
Visit Hanes at:
hanes.com
Graduated compression stockings are used to prevent and/or to treat venous disease, exercise without pain and feel your legs lighter.
Visit Kendall at:
Why compromise? Maidenform's shape-enhancing intimates range gives you the comfiest fit to match your sexy, playful style.
Visit Maidenform at:
maidenform.com
Stunning, supportive and unashamedly you. Playtex bras are chosen by women around the world who want to feel naturally beautiful, every day.
Visit Playtex at:
It's what's underneath that counts. And throughout Mexico, men have chosen Rinbros' quality and comfort for decades. The looks? They're just a bonus.
Too vibrant to ignore. Argentina's favorite men's underwear brand brings comfort, style and unmistakable Ritmo joie de vivre.
Bringing Argentina high-quality intimates and swimwear with more than a splash of Latin sensuality — and a sustainable ethos.
Visit Sol y Oro at:
solyoro.com.ar
Even superstars need a little support. When you’ve got to push yourself further or recover from injuries, Tensor sports protection has your back.
Visit Tensor at:
An icon of style and sensuality since 1931, helping millions of women feel beautiful every single day.
Visit Wonderbra at:
wonderbra.ca
Brazilian men know. Couple Zorba's perfect fit with a mix of classic and eye-catching styles, and you get the underwear you've always wanted.
Visit Zorba at:
Australia, New Zealand and Japan
At Berlei, everything we create is thoughtfully designed to make women feel comfortable and confident. For over 100 years, we've invested in innovation by creating bras that support women of every age, shape and size, so she can always feel her very best.
At Bonds, being comfy is our thing. And we’ve been helping Aussies do just that for over 100 years. From our undies and socks, to a huge range of clothing for the whole family, you can feel comfy knowing we have our heart – and our stitching – in the right place.
Bras N Things gives women the ability to explore and express all facets of her personality. We have over 30 years’ experience in creating comfortable products for women from the latest trends in fashion, sleepwear and everything in between!
A global powerhouse apparel brand, changing the game and breaking down barriers so everyone can play on a level field.
Found in 9 out of 10 US homes, and 47 countries worldwide, this is essential apparel with quality in its soul and sustainability in its heart.
Sheridan has been creating premium quality home and lifestyle products for 50 years, loved as an icon of distinctly Australian style. Devoted to quality, craftsmanship and artistry, every piece has been expertly crafted to the highest quality standards by our in-house team of artists.
sheridan.com.au