PEOPLE

Hanes Comfort, Period. Underwear Brings Real Comfort to Women

March 2025

Hanes Comfort, Period. underwear is bringing comfort to women, no matter the day, changing perceptions and reminding women that comfort can be the norm – not the exception.

On Period Action Day, women were invited to trade in a pad or tampon for a pair of Hanes Comfort, Period. underwear. The brand’s first-ever “Trade for Comfort, Period.” event in a vibrant Brooklyn neighborhood educates women on period underwear and offers them the chance to experience the comfort for themselves.

After the event, Hanes donated 12,000 pairs of Hanes Comfort, Period. underwear, along with the tampons and pads traded, to women’s organizations across the U.S.

“We strongly believe in the impact of this product and wanted to create an event that would encourage trial and spark conversation,” said Kelsey Leetzow – brand marketing manager – Hanes. “Many women have misconceptions or questions about period underwear, so engaging directly with consumers to demonstrate its benefits was an invaluable opportunity.”

Furthering our commitment to creating a more comfortable world for every body, it’s more than a trade; it’s an upgrade.