PEOPLE

Super Soul Party and Hanes for Good™ Team Up for the Big Game to Create Comfort

March 2024

Super Soul parties across the country, with the help of Hanes for Good™, improved the lives of people who deserved to feel valued and comfortable.

In 2017, Meir Kay’s encounter with an unhoused man in New York City sparked the creation of Super Soul Party, a non-profit initiative that transforms the Big Game celebration into a meaningful and inclusive experience for individuals experiencing homelessness.

Hanes for Good™ is proud to be the lead sponsor for Super Soul Party for a second year. The parties in local communities extended to 15 locations, from Philadelphia to Los Angeles, Dallas to Portland, and Winston-Salem, which is the hometown of HanesBrands’ global headquarters.

Through the Hanes for Good™ program, Hanes donated more than 3,000 socks and 3,000 shirts for ‘dignity bags,’ which include other essentials for people experiencing homelessness.

“Hanes for Good™ is committed to providing new, quality Hanes products to people in our community during times of crisis and uncertainty,” said Sandra Moore, vice president of brand marketing – Hanes and Intimates. “Our partnership with Super Soul provides an incredible opportunity to reach thousands of people across the country who deserve to feel valued and comfortable.”

“These parties offer people who are experiencing homelessness a meal, a haircut, and an opportunity for dignity to be restored by connecting with people who are housed and unhoused,” said Meir Kay, founder of Super Soul Party. “Simply put, it offers humanity. We are incredibly grateful to Hanes for their continued support.”

To learn more about Hanes for Good™, please visit hanesforgood.com. Look and experience one of the many Super Soul parties around the nation in Baltimore: